Initiatives to engage our fans in helping kids think creatively and to strengthen communities were recognized at this year's Halo Awards at the Engage for Good Conference.
SOURCE:The Walt Disney Company
DESCRIPTION:
Disney's Hour of Code tutorials, created in close collaboration with code.org, aim to inspire children of all ages to learn the basics of coding in a fun and engaging way. Since 2014, more than 42 million students in over 180 countries have tried a Disney Hour of Code tutorial. In 2016, Disney and code.org's Moana Hour of Code tutorial was recognized with a Gold Halo Award for Best Education Campaign and a Silver Award in the category of Best Digital Campaign. To learn more, click here.
In addition, Walt Disney Parks & Resort's Share Your Ears campaign, recipient of a Silver Halo, helped celebrate the 100,000th Disney wish granted through their partnership with Make-A-Wish® and the 60th anniversary of the Disneyland Resort. Fans were invited to take a picture wearing Disney Mouse Ears and share it online using the #ShareYourEars hashtag. For each photo posted, Disney Parks donated $5 to Make-A-Wish®. The response was so positive, Disney Parks doubled the original $1 million donation to $2 million. To learn more about how many people shared their ears, click here.
KEYWORDS: Education, Digital Literacy, Disney, halo awards, Engage for Good Conference
